The medical supply market is broken. bttn is building the future of medical supply

The healthcare distribution marketplace is broken. The system is antiquated, analog, and opaque. The lack of innovation, technology, and transparency artificially inflates the already sky-high cost of healthcare. We built bttn to modernize this system and provide easy, reliable access to high-quality, brand-name medical supplies.

It doesn’t have to be this way

Today, there are too few options available to easily buy quality medical supplies. The ordering process is outdated. Forcing buyers to pre-qualify for an account, submit to credit checks, sign exclusive contracts, and meet mandatory minimum orders is unacceptable.

Meet Customers Where They Are

Huge swaths of the US population participate in online commerce in their personal lives and expect that same convenience in their business roles. Buyers want a modern buying experience that includes multiple channels, convenience, and personalization. Building the next generation of healthcare distribution means offering customers options in the buying journey. Transacting business by fax alone is antiquated. The bttn platform is a combination of self-service e-commerce including click-to-buy and online chat combined with traditional sales channels including phone and email orders.

The Future of Healthcare Distribution

We are building transparency into the entire manufacturer and distribution ecosystem. We eliminate the traditional hassles of buying supplies that exist today. We don't require account qualification, credit checks, exclusive contracts, or wait times while reps get geographically assigned to your practice. We don't route you to a call center for failing to meet a spending threshold. We don't require minimum order quantities or mandate that you buy everything with us to unlock additional savings. We focus on saving you, our customer, time and money. Because we are a digital-first platform, we are less expensive and pass those savings on to you.

Buying Medical Supplies the bttn Way

There are many benefits of becoming a bttn customer and we look forward to earning your business through every transaction. Here are some of the benefits.

Broadline Product Catalog

We have access to millions of product SKUs that ship from points across the country within 1-3 days. We also ship the product you purchase and do not undertake product substitutions, swapping the name brand you picked for a white label we made. If you don’t see what you need, we will work to find it for you.

Unbeatable pricing

As a digital-first company, our overhead is less expensive than the 100-year-old model of healthcare distribution. We pass those savings on to you. And we work closely with players throughout the ecosystem to utilize GPO pricing.


Our prices are listed right on our website, all day, every day. No need to send us your email or qualify for an account to learn the price of our products.

Flexible Payment Options

We offer a variety of flexible payment options including PO & invoicing capabilities with Net 30/60 days. We also take credit cards, Amazon Pay, and Apple Pay. We will continue innovating the platform. Look for the ability to take FSA cards in the future!

Friendly, Knowledgeable Customer Service

We know that behind every transaction, there is a human with a story. We respect our customers' time and money and will do everything to make your experience with bttn seamless. Whether you are buying medical supplies for an entire surgical center, a local physician's office, or caring for a loved one in the home, we are here to support your journey. If you don’t see what you need, contact us and we will do our best to track it down.