The medical supply market is broken. bttn is building the future of medical supply

The medical supply marketplace is broken. The system is old, antiquated, and opaque. The lack of transparency and innovation adds to the already sky-high cost of healthcare. We built bttn to support underserved customers.

Today, there are too few options available to practitioners buying medical supplies. Prices are high and options are few. The ordering process is outdated - the default methods are fax and manual ordering. There is a lack of digital payment options, limited e-commerce channels, and no order automation for customers. The bulk minimum orders exclude all but the largest players from participating in true cost savings.

We built bttn to address these and other challenges and to serve unsupported, forgotten customers. bttn is a B2B e-commerce marketplace for medical supply procurement. We built a technology-first, customer-centric platform to enable medical providers of all sizes to procure supplies cost-effectively, predictably, and efficiently.

Timing is everything

  • Huge swaths of the population in the US now participate in online commerce daily. Many offline transactions are moving online daily. Businesses expect that same ease of use and transparency in their procurement role in the healthcare sector.
  • Generally, people have become more comfortable with the idea of health + tech. In 2021, telehealth went from a fraction of appointments to a full 20% of Medicare appointments.
  • Procurement is never easy but the pandemic exacerbated old wounds. No matter where you sit in the continuum of care, providers are fed up with the current system and suppliers and it’s time for a change.

bttn is revolutionizing the way people access critical medical supplies and reducing the cost of healthcare for all.


bttn is building automation and transparency into an antiquated market.
Guaranteed supplies & no backorders

Medical supply distributors have become too comfortable placing large orders knowing the inventory is inaccessible. No more sifting through paper catalogs to pick supplies. We offer real-time catalog updates so our buyers know what is available.

Reinventing the procurement process

We have moved an archaic ordering process to a familiar e-commerce interface with digital ordering baked in at every step.


Our platform provides order tracking, data insights, and price transparency at every step of the buying process.

Automate your ordering

Finally, an option to subscribe to the most common purchases, set a delivery schedule, and automatically order on a convenient schedule.

Advanced payment options

A true e-commerce platform that has built-in PO & Invoicing capabilities with Net 30/60 terms available for all customers.

Free shipping & logistics coordination

We ensure products are sent where you need them, even across multiple locations, and the shipping is always free.