Hosts Successful Group Order for Washington State Practitioners; Provides Thousands of COVID-19 Tests; Launches New Branding and Website
Nov 17, 2021 – SEATTLE, WA -- bttn, a health-tech startup revolutionizing the way healthcare providers access medical supplies, notched a record-breaking October, on the heels of a record Q3, and established new heights of customers and partners across the US. October momentum included
- 230+ supply orders
- 100+ new customers
- 40 repeat customer orders
- the addition of 4 new healthcare association partnerships
- and 319 new product SKU’s available to purchase on bttn
bttn also became a go-to resource for organizations looking to provide COVID-19 testing to comply with federal, state, and local regulations related to requiring vaccines or testing out. bttn provided more than 44,000 COVID-19 tests in six weeks from October 1.
For ten days in October, bttn hosted a group order for the members of Leading Age Washington, the Washington State Dental Association, and the Washington Association for Community Health. bttn hosted the group order in appreciation of these organizations’ early support and tireless efforts to keep Washingtonians safe and healthy in the past 20 months. The group order was a resounding success and earned 98 new customers.
“bttn is providing an underserved segment of the healthcare market with competitively priced medical supplies during a time of high volatility in the market,” said Bracken Killpack, Executive Director of the Washington State Dental Association. “Many of our state’s smaller health care facilities, including dental offices, are grateful to participate in group orders which provide access to quality products, an easy-to-use platform, and a knowledgeable team. For these reasons, we’ve continued to partner with bttn.”
On November 1, bttn launched a redesigned website with better navigation, clearer product descriptions, streamlined product discovery, and easy-to-follow directions for various shipping and payment options. The newly designed website saw 2x as many visitors and a 230% increase in order quantity vs the previous period.
bttn also updated its branding to “building the future of medical supply” to clearly describe itself for customers and suppliers.“The medical supply market is broken, and we built bttn to fix it. E-commerce has traditionally been ignored by distributor incumbents, and bttn is capturing market share rapidly because we support forgotten customers who may be too small to enjoy bulk order pricing or too big and sophisticated to rely on retail channels that lack medical expertise and advanced payment options,” said JT Garwood, CEO and Co-Founder of bttn. “The mission is working. Our year-to-date traction and ongoing momentum demonstrate the market is hungry for a new solution that addresses industry shortcomings and that bttn is successfully building the future of medical supply.”